All work
E-Commerce Platform Rebuild
- Client
- Specialty retail brand
- Sector
- Retail
- Service
- Web
- Timeline
- 14 weeks
- Year
- 2024
- Stack
- Next.js / TypeScript / Shopify / Tailwind CSS
A legacy storefront was costing real revenue, every second of load time showed up in the conversion data.
The problem
An aging monolithic storefront loaded slowly on mobile, broke during traffic spikes, and made every content change a developer ticket. The brand was growing; the platform was not.
Our approach
We rebuilt the storefront as a fast, statically-rendered front end over the existing commerce backend, no risky data migration, no downtime. The marketing team got a content model they could edit without engineering.
What we built
A new storefront with sub-second page loads, resilient checkout, and a component system that keeps every new page on-brand. Launch was a DNS switch, not a leap of faith.
The results
3xFaster median page load
+18%Mobile conversion rate
0Minutes of launch downtime